SERVICES | Propmar

Propmar A.Ş. Clarification Text on the Law on the Protection of Personal Data

Providing information about our projects as the data controller Propmar Danışmanlık Anonim Şirketi ("Propmar") within the scope of the Law on the Protection of Personal Data No.6698 ("LPPD"), conducting our potential customer processes, conducting communication processes, carrying out additional information about the project, conducting promotional processes for our projects in accordance with the law and the rule of honesty for its purposes; up to date and accurately; We process your personal data in accordance with the purpose of processing, in a limited and measured manner, and take all necessary technical and legal measures in accordance with the LPPD.

In this context, your personal data that you will specify in the "Information Request Form" is one of the data processing conditions stipulated in the LPPD, "Provided that it is directly related to the establishment or execution of a contract, it is necessary to process personal data belonging to the parties of the contract"; It is processed within the scope of "Data processing is mandatory for the establishment, exercise or protection of a right", "Data processing is mandatory for the legitimate interests of the data controller, provided that it does not harm the fundamental rights and freedoms of the data subject." In addition, your contact information will be processed in order to promote existing or new projects in the presence of your explicit consent. Your personal data may be transferred to our authorized call center in order to communicate with you, and to authorized public institutions and organizations if required by our legal obligations.

The persons whose personal data are processed, you can convey their rights under Article 11 of the LPPD to us in accordance with the Communiqué on Application Procedures and Principles to the Data Controller. Applications are answered within 30 (thirty) days at the latest from the date the request is received by Propmar Consultancy, depending on the nature of the request. If the evaluation and decision-making process requires an additional cost, the fee in the tariff determined by the Personal Data Protection Board will be taken as basis. We present it to your information.

PROJECT and CONCEPT

DEVELOPMENT

BUILDING SALES AND

MARKETING STRATEGY

MARKETING COMMUNICATION

AND COORDINATION

DIGITAL MARKETING and

CALL CENTER INTEGRATION

SALES OFFICE

MANAGEMENT

CUSTOMER RELATIONS MANAGEMENT and

2nd HAND SALES & RENTAL SERVICE

1

PROJECT and CONCEPT DEVELOPMENT

Reviewing the design criteria and preparing the project brief
Establishment of square meter distribution suggestions based on residence / office typology and type
Site plan, floor plan and apartment plan optimization control
Examining common social facilities, parking lots and recreation areas and making suggestions
Making distribution proposals for the external commercial areas (store / shop mix) in the project
Determination of "must-haves" and "differentiation" criteria

2

BUILDING SALES AND MARKETING STRATEGY

Creating brand strategy, story, sales target, strategy and sales process scenarios
Preparation of market-market price analysis studies
Pricing strategy and valuation studies
Establishing price increase-hike decision policies
Coordination of the establishment of CRM, stock tracking / reporting system
Legal consultancy guidance support of the sales contract and its annexes
Determining the principles of "placing option", "taking deposit", "prepayment-down payment" and "sales cancellation and return"
Guiding the on-site sales office and creating sample flats

3

MARKETING COMMUNICATION AND COORDINATION

Directing and creating marketing communication calendar studies
Coordination of sales office and sample flat creation works
Directing and coordination of advertising activities
Coordination of PR agency activities to establish press relations
Coordination of project press launch / meeting works
Directing interviews, special news and press releases
Media plan suggestion development and media purchase control
"WOMM" and Social Media marketing management
Studies on "creating new customers" and "creating alternative marketing channels"
Database management and e-mail / sms sending works

4

DIGITAL MARKETING and CALL CENTER INTEGRATION

Landing page, microsite and website setup and CRM integrations
Dedicated phone line for the project, call center support and reporting
Establishment and training of a call center off-site sales team
Weekly customer meeting report (from CRM)
Off-site sales organization, operation and management
Creating a lead through an online channel
Digital media and social media planning and advertising
Preparing lead reports on weekly, monthly and campaign basis
Preparation of electronic real estate promotion kits

5

SALES OFFICE MANAGEMENT

Establishment, training, operation and management of an on-site sales team
Periodic action meetings, budget control
Reporting of all activities, studies and interviews
Sales office customer relations and marketing activities management
Commissioning of on-site and off-site alternative marketing activities
"Customer demand" and "remaining stock analysis" stock tracking / reporting management
"Sales closing rate" and "prepayment or down payment collection" tracking and management
"Sales team performance feedback and rewarding" process management
Supervision of the sales team with "mystery shopper" and "service level measurement"

6

CUSTOMER RELATIONS MANAGEMENT and 2nd HAND SALES & RENTAL SERVICE

Receiving and Coordination of Customer Demands / Complaints
Call Center Support, Reporting and Information
Call Center Second Hand Sales / Leasing Launching Works
Following the Title Deed Transactions in Second Hand Sales and Concluding the Sales Process
Signing Lease Contracts in Leases in Second Hand Rentals
Google Adwords and Real Estate Portal Ads
Reporting of All Activities, Studies and Interviews
Directing the Housing / Office Delivery Organization Studies
Facility Management Scenario, Business Project & Site Management Plan creation